Launch-Day Checklist

Final copy proofed, links tested, and social snippets refreshed.

Scan hero, CTA, footer, and metadata for typos or outdated offers.

Desktop and mobile views spot-checked on at least two devices.

Load on a phone, tablet, and laptop; double-check scroll jank and modals.

Analytics, pixels, and server-side tracking toggles confirmed.

Ensure launch page respects your tracking plan; no surprise scripts.

Primary form/prospect flows submitted with valid and invalid data.

Test success/error messages, CRM ingestion, and email alerts.

Core Web Vitals spot check run (Lighthouse or WebPageTest).

Confirm blocking scripts or oversized media aren’t sneaking in.

Hero media, icons, and favicons optimized, fallback alt text in place.

Compress images, confirm dark mode icons, update OG previews.

Rollback plan or staging snapshot captured.

Note the Git commit / release tag; keep a short rollback runbook.

Stakeholders notified with status + live URL.

Slack/Teams message with what changed, who owns follow-ups.

Social copy or email teaser scheduled.

Prep short + long captions, confirm UTM parameters and thumbnails.

Post-launch check-in scheduled on calendar.

A 24-hour and 7-day pulse to review analytics/feedback.