Facebook Ads Budget Calculator
Plan your ad spend or forecast results in seconds. Choose Simple for quick estimates or Advanced for full control.
Your target for this campaign
How long will the campaign run? (30 for monthly)
Average amount per purchase
Your cost per unit sold (for profit calculation)
How much you pay per ad click (€0.50-€2.00 typical)
Your total ad spend (enables forecast mode)
Simple Mode: Using industry average conversion rates (25% click-to-lead, 20% lead-to-sale). Switch to Advanced for custom rates.
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Frequently Asked Questions
What is ROAS and what is considered good?
ROAS (Return on Ad Spend) measures revenue generated per euro spent on ads. A ROAS of 2x means you earn €2 for every €1 spent. Generally:
- 3x+ is excellent
- 2-3x is good
- 1-2x is break-even to modest profit
- Below 1x means you are losing money
How accurate is this calculator?
This calculator provides estimates based on your inputs. Actual results depend on ad quality, targeting, landing page performance, and market conditions. For the most accurate forecasts, use historical data from your own campaigns rather than industry averages.
What if I do not know my conversion rates?
Use Simple mode and we'll apply industry averages automatically. Or switch to Advanced mode and select "Quick Estimate" to use:
- Click to Lead Rate (Landing Page): 25%
- Lead to Sale Rate: 20%
As you gather data from your campaigns, switch to Advanced mode to input your actual rates.
Should I use Goal to Budget or Budget to Results?
Use Goal to Budget when you have a revenue or sales target and want to know how much to spend. Use Budget to Results when you have a fixed budget and want to forecast expected outcomes. You can use both simultaneously by filling in the Planned Budget field.
How to Improve Your Facebook Ads ROI
1. Optimize Your Landing Page
A 1% improvement in landing page conversion can dramatically increase ROAS. Focus on clear value props, social proof, and a single strong CTA.
2. Refine Your Audience Targeting
Use Facebook Pixel data to create lookalike audiences. Test different demographics, interests, and behaviors to find your best-performing segments.
3. Test Multiple Ad Creatives
Run A/B tests on ad images, copy, and CTAs. Winning creatives can reduce CPC by 30-50% and significantly improve click-through rates.
4. Implement Retargeting Campaigns
Retargeting typically has 2-3x higher conversion rates than cold traffic. Set up campaigns for cart abandoners, page visitors, and engaged users.
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