How We Transformed a Local Business Website to Generate €150K Extra Revenue
A complete transformation case study showing how we helped a family-owned plumbing business go from invisible online to dominating local search results and generating 280% more leads.
Business Impact
From struggling to thriving in just 6 months
Client Background
Business Type
Family-owned Plumbing & Heating Services
Company Size
15 employees, serving local area for 25+ years
The Challenge
Despite being a trusted local business with excellent service quality, the company was losing customers to competitors with better online presence. Their 2015 website was outdated, not mobile-friendly, and invisible on Google searches. Most leads came from word-of-mouth and Yellow Pages, which were declining rapidly.
Transformation Results
The numbers tell the story
Monthly Website Visitors
Monthly Lead Inquiries
Google Search Visibility
Mobile Traffic Share
Initial Challenges
What was holding the business back online
Outdated website from 2015 with no mobile optimization
Zero online visibility - not found on Google searches
No clear call-to-actions or contact methods
Poor user experience driving visitors away
No social proof or customer testimonials
Competitors dominating local search results
Our Transformation Strategy
How we turned challenges into opportunities
Complete Website Redesign
Modern, mobile-first design with professional branding and intuitive user experience focused on local service business needs.
Local SEO Optimization
Comprehensive local SEO strategy including Google My Business optimization, local keywords, and location-based content.
Lead Generation System
Strategic placement of contact forms, phone numbers, and clear CTAs throughout the website to maximize lead capture.
Trust & Credibility Building
Added customer testimonials, before/after galleries, certifications, and local business credentials to build trust.
Performance Optimization
Fast-loading website optimized for mobile devices with compressed images and efficient code structure.
Content Marketing Strategy
Created valuable content around services, FAQ section, and blog posts targeting local customers' needs.
Local SEO Domination
Top 3 rankings achieved for key local searches
Top-Ranking Keywords
Project Timeline
6-week transformation process
Discovery & Research
Design & Content
Development & SEO
Launch & Optimization
Growth & Maintenance
Technology Stack
Tools and platforms that powered the transformation
Website Platform
WordPress, Custom Theme, Mobile-First Design
Local SEO
Google My Business, Local Citations, Schema Markup
Analytics
Google Analytics, Search Console, Call Tracking
Lead Generation
Contact Forms, Click-to-Call, Live Chat
Long-term Business Impact
Sustained growth beyond the initial transformation
From increased leads and higher-value projects
More qualified prospects contacting the business
Hired additional technicians to meet demand
"We went from getting 8 calls a month to over 30 quality leads. The website transformation completely changed our business. We've had to hire 3 more technicians and we're booked solid for weeks ahead. The €150K in extra revenue more than paid for the investment many times over. SiteSprint didn't just build us a website - they built us a lead generation machine."
Ready to Transform Your Local Business?
Let us help you dominate your local market and generate more qualified leads online.